Newspapers: Become the events resource for a community
NYTimes.com Automotive Events Calendar
When NYTimes.com decided to turn its Automobiles section into a high traffic destination site, representatives contacted Trumba Corporation about providing a website calendar.
NYTimes.com’s requirements included:
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- A dynamic website calendar that lists worldwide automotive events.
- Access to events from the Automobiles home page.
- Integrating a car club directory and events into the calendar.
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Because Trumba Connect satisfied all of the NYTimes.com requirements for the
Automobiles section, the newspaper recently added a Trumba calendar to its Jobs
section.
Goal: A dynamic website calendar that lists automotive events worldwide
Just like every Trumba Connect calendar, the NYTimes.com
Automotive Events calendar is interactive. Auto
enthusiasts can add events to their personal calendars,
set email and text message reminders, subscribe to RSS feeds
or email updates, and more.
In addition, to encourage car club members
and others to publicize their activities on
the Automotive Events calendar,
NYTimes.com included a Trumba event
submission form on the site. Submitters
specify the geographic region where the
event occurs and whether or not the event
is car club-related. NYTimes.com editors
approve all events before they go live.
Goal: Access to events from the home page
After working with Trumba to customize one of the interactive event promotion widgets
automatically created during the Trumba calendar publishing process, NYTimes.com
added the widget to the Automobiles home page. The widget alerts site visitors to
upcoming events and directs traffic to the full calendar. The numbered bullets below
describe sections in the widget on the left.
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- Browse details for the next three upcoming events.
- Learn about events occurring on a specific date.
- Jump to the full calendar, with the option of limiting events by location.
- Submit events for inclusion in the Automotive Events calendar (subject to approval by NYTimes.com).
- Find code that you can copy and paste to add this widget to your own website.
- Browse the car club directory.
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Goal: Integrate a car club directory and events into the calendar
Car clubs are both important contributors to and consumers of information and events
listed on the NYTimes.com Automobiles website. That’s why, in addition to encouraging
car club members to submit events to the Automotive Events calendar, NYTimes.com
included a Car Club Directory tab in the Trumba widget on the Automobiles home page.
The numbered bullets below describe sections in the widget on the left.
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From the Car Club Directory tab on the spud, site visitors can:
- View information about new car clubs.
- See a list of all the car clubs.
- Search for clubs by location, car make, and keyword.
- Submit a club to be included in the directory.
- Find code that you can copy and paste to add this widget to your own website.
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When a visitor clicks a car club description under
Recent Club Additions in the widget, a Car Club
Directory page opens with a more detailed description
of the club. In addition to the description,
NYTimes.com also included a Trumba upcoming
events widget on each page of the Directory. The
widget, which automatically gives priority to car
club-related events, provides links to event
details and the full Automotive Events calendar.
