Tuesday, October 8, 2024, 11:30 AM – 1 PM EDT

Jagdish Sheth -- Charles H. Kellstadt Professor of Marketing

“Jainism: The Most Contemporary Ancient Religion”

The three tenets of Jainism are: Ahimsa( absolute non violence ) , Aparigraha (minimal possession and consumption) and most importantly Anekadwad (tolerance for alternative perceptions). These three tenets are more relevant today than ever before as we struggle with environmental sustainability, growing violence, rise of non-communicable diseases such as hypertension and stress, crisis of multicultural values, and search for purpose driven life.

Jainism has no concept of God.  Instead, it encourages self-understanding , self-control and self-actualization through right vision, right path and right conduct, and to liberate the soul from the recurring cycle of birth and death (reincarnation).  It is the journey of longevity and personal wellbeing (both physical and mental) through intermittent fasting and detoxification and seven day fasting.